該雜志國際簡稱:INT J BANK MARK,是由出版商Emerald出版的一本致力于發(fā)布管理學(xué)研究新成果的的專業(yè)學(xué)術(shù)期刊。該雜志以BUSINESS研究為重點(diǎn),主要發(fā)表刊登有創(chuàng)見的學(xué)術(shù)論文文章、行業(yè)最新科研成果,扼要報(bào)道階段性研究成果和重要研究工作的最新進(jìn)展,選載對(duì)學(xué)科發(fā)展起指導(dǎo)作用的綜述與專論,促進(jìn)學(xué)術(shù)發(fā)展,為廣大讀者服務(wù)。該刊是一本國際優(yōu)秀雜志,在國際上有很高的學(xué)術(shù)影響力。
《International Journal Of Bank Marketing》是一本以English為主的未開放獲取國際優(yōu)秀期刊,中文名稱國際銀行營銷雜志,本刊主要出版、報(bào)道管理學(xué)-BUSINESS領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果,介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展,探討行業(yè)發(fā)展的思路和方法,以促進(jìn)學(xué)術(shù)信息交流,提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄,為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用,也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為6.3,最新CiteScore 指數(shù)為10.7。
本刊近期中國學(xué)者發(fā)表的論文主要有:
Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model
Author: Wu, Zhongda; Liu, Yunxin
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era
Author: Lee, Crystal T.; Pan, Ling-Yen
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications
Author: Lee, Jung-Chieh; Wang, Jing
Bank's service failures and bank customers' switching behavior: does bank reputation matter?
Author: Zhao, Cong; Noman, Abu Hanifa Md.; Hassan, Mohammad Kabir
英文介紹
International Journal Of Bank Marketing雜志英文介紹
The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. JBM aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.
中科院SCI分區(qū)
International Journal Of Bank Marketing雜志中科院分區(qū)信息