雜志介紹

Journal Of Global Fashion Marketing雜志介紹

《Journal Of Global Fashion Marketing》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱全球時(shí)尚營(yíng)銷雜志，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為3.3，最新CiteScore 指數(shù)為6.9。

英文介紹

Journal Of Global Fashion Marketing雜志英文介紹

Journal of Global Fashion Marketing is a quarterly publication that publishes peer-reviewed conceptual and empirical papers, as well as business cases of original works. These papers and cases have made significant contributions to the overall development of marketing theory, research, and practice in the fields of fashion, design, and culture. JGFM Vision: JGFM is committed to becoming a "global bridge" connecting fashion, design, and cultural marketing scholars and practitioners worldwide.

We publish high-quality academic articles on marketing written by authors representing top academic authors. As stated on the cover of each issue, our positioning statement is that our added value to the audience of marketing scholars is truly aimed at "connecting fashion and marketing" JGFM's goal: 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury goods, and cultural marketing theory and practice. 3. Apply new research methods and technologies in fashion, luxury goods, and cultural marketing. 4. Explore and disseminate cutting-edge fashion marketing practices.