雜志介紹

Management & Marketing雜志介紹

《Management & Marketing》是一本以English為主的開放獲取國際優(yōu)秀期刊，中文名稱管理與營(yíng)銷，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.9，最新CiteScore 指數(shù)為6.2。

英文介紹

Management & Marketing雜志英文介紹

Management & Marketing plays a vital role as a platform for academic communication in the field of management and marketing. It not only provides a window for the academic community to present the latest research results, but also provides professionals in the practical community with in-depth insights into the combination of theory and practice. It also focuses on new trends in management and marketing in the digital age, such as social media marketing, e-commerce, the application of big data in marketing decisions, and the impact of mobile Internet on consumer behavior. These topics are important for understanding the modern business environment and grasping future market dynamics.

The journal places special emphasis on interdisciplinary research methods, encouraging researchers to explore management and marketing issues from different perspectives, such as combining multidisciplinary knowledge such as psychology, sociology, economics and information technology, in order to comprehensively analyze and solve complex business challenges. This interdisciplinary integration helps drive innovative thinking and promotes the development of new management concepts and marketing models.