雜志介紹

Journal Of The Association For Consumer Research雜志介紹

《Journal Of The Association For Consumer Research》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱消費(fèi)者研究協(xié)會(huì)期刊，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為2.1，最新CiteScore 指數(shù)為4.6。

英文介紹

Journal Of The Association For Consumer Research雜志英文介紹

Journal of The Association for Consumer Research is an academic journal dedicated to the field of consumer behavior, aiming to promote understanding, analysis, and interpretation of consumer behavior. This magazine covers various aspects of the consumer decision-making process, including cognitive, emotional, and social factors, and how these factors affect consumer purchasing decisions and market interactions. The target readers of the magazine are mainly academic researchers, educators, and industry professionals interested in consumer behavior. It is committed to providing high-quality original research articles for these readers, which typically employ rigorous methodologies and techniques to explore the complexity of consumer behavior. In this way, the magazine helps researchers and practitioners better understand consumers' motivations, attitudes, perceptions, and behavioral patterns.