該雜志國際簡稱:MARK MANAG INNOV,是由出版商Sumy State University出版的一本致力于發(fā)布--研究新成果的的專業(yè)學(xué)術(shù)期刊。主要發(fā)表刊登有創(chuàng)見的學(xué)術(shù)論文文章、行業(yè)最新科研成果,扼要報道階段性研究成果和重要研究工作的最新進(jìn)展,選載對學(xué)科發(fā)展起指導(dǎo)作用的綜述與專論,促進(jìn)學(xué)術(shù)發(fā)展,為廣大讀者服務(wù)。該刊是一本國際優(yōu)秀雜志,在國際上有很高的學(xué)術(shù)影響力。
《Marketing And Management Of Innovations》是一本以English為主的開放獲取國際優(yōu)秀期刊,中文名稱創(chuàng)新營銷與管理,本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果,介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展,探討行業(yè)發(fā)展的思路和方法,以促進(jìn)學(xué)術(shù)信息交流,提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄,為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用,也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.2,
英文介紹
Marketing And Management Of Innovations雜志英文介紹
Marketing and Management of Innovations is an academic journal dedicated to marketing and management strategies for innovative products and services. This journal aims to provide a platform for scholars, researchers, and practitioners to share and discuss the latest research findings in innovation management and marketing. The journal covers various aspects of the innovation process, including market analysis, consumer behavior, brand management, new product development, and business model innovation. By publishing high-quality research articles, journals have promoted the integration of theory and practice, and have had a positive impact on the development of innovation management.
The characteristics of this journal lie in its in-depth exploration of innovation management and marketing fields, as well as its attention to emerging market trends and technological changes. The journal encourages interdisciplinary research, including economics, psychology, sociology, and engineering, to comprehensively understand the performance of innovation in different markets and cultural contexts. In addition, the journal also focuses on the internationalization and globalization challenges of innovation management, as well as how to effectively push innovation to the market. The magazine has made significant contributions to academic research and industrial practice in the field of innovation management by publishing cutting-edge research papers. Journal articles typically have high citation rates, demonstrating their influence in the academic community. The open access publishing model enables the research results of journals to be widely disseminated, accelerating the diffusion and application of knowledge.
JCR分區(qū)(2023-2024年最新版)
Marketing And Management Of Innovations雜志 JCR分區(qū)信息