《European Journal Of Marketing》是一本以Multi-Language為主的未開(kāi)放獲取國(guó)際優(yōu)秀期刊,中文名稱(chēng)歐洲市場(chǎng)營(yíng)銷(xiāo)雜志,本刊主要出版、報(bào)道管理學(xué)-BUSINESS領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果,介紹該領(lǐng)域有關(guān)本專(zhuān)業(yè)的最新進(jìn)展,探討行業(yè)發(fā)展的思路和方法,以促進(jìn)學(xué)術(shù)信息交流,提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄,為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用,也得到了本專(zhuān)業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為3.7,最新CiteScore 指數(shù)為6.9。
本刊近期中國(guó)學(xué)者發(fā)表的論文主要有:
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation
Author: Han, Chen; Liu, Jiahui; Zhang, Shuman; Nielsen, Bo Bernhard
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
Author: Kapoor, Payal S. S.; Balaji, M. S.; Jiang, Yangyang
The interplay of contracts and trust: untangling between- and within-dyad effects
Author: Wang, Liwen; Jin, Jason Lu; Yang, Defeng
Diffusion between groups: the influence of social brokers on content adoption in social networks
The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.It not only publishes original research papers from around the world, but also regularly releases special topics to delve into hot issues in marketing. As an academic journal with profound influence on the field of marketing, it has made important contributions to promoting the development of marketing theory and innovation in practice.