雜志介紹

Journal Of The Academy Of Marketing Science雜志介紹

《Journal Of The Academy Of Marketing Science》是一本以English為主的未開(kāi)放獲取國(guó)際優(yōu)秀期刊，中文名稱(chēng)市場(chǎng)營(yíng)銷(xiāo)科學(xué)院學(xué)報(bào)，本刊主要出版、報(bào)道管理學(xué)-BUSINESS領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專(zhuān)業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專(zhuān)業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為9.5，最新CiteScore 指數(shù)為30。

本刊近期中國(guó)學(xué)者發(fā)表的論文主要有：

• Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis

  Author: Zhang, Peng Vincent; Kim, Seoyoung; Chakravarty, Anindita

• The effect of disease anthropomorphism on compliance with health recommendations

  Author: Wang, Lili; Toure-Tillery, Maferima; McGill, Ann L.

英文介紹

Journal Of The Academy Of Marketing Science雜志英文介紹

The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:Focus on a substantive issue in the domain of marketingOffer fundamentally new insights that advance the fieldBe literature-based and scholarlyDemonstrate conceptual rigorProvide evidence of methodological rigor, if an empirical pieceJAMS is committed to providing authors with:Timely and constructive reviewsSpecific and extensive directions (when necessary) for revising a manuscriptA decision to either accept or reject a manuscript as early as possible in the review processThe JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.