雜志介紹

Journal Of Vacation Marketing雜志介紹

《Journal Of Vacation Marketing》是一本以English為主的未開(kāi)放獲取國(guó)際優(yōu)秀期刊，中文名稱(chēng)假期營(yíng)銷(xiāo)雜志，本刊主要出版、報(bào)道管理學(xué)-BUSINESS領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專(zhuān)業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專(zhuān)業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為4.5，最新CiteScore 指數(shù)為9.7。

本刊近期中國(guó)學(xué)者發(fā)表的論文主要有：

• Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour

  Author: McKercher, Bob; Tolkach, Denis; Mahadewi, Ni Made Eka; Byomantara, Dewa Gde Ngurah

• Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value

  Author: Tsang, Seng-Su; Kuo, Chin; Hu, Tung-Kuang; Wang, Wen-Cheng

• When social class and social norms shape word of mouth about eco-friendly tourism businesses

  Author: Hwang, Yoo Hee; Moon, Hyoungeun (Gemmy)

• Examining relationships among food's perceived value, well-being, and tourists' loyalty

  Author: Liu, Shaopeng; Li, Shiying; Chen, Yuqing; Zheng, Tianxiang

英文介紹

Journal Of Vacation Marketing雜志英文介紹

Vacation Marketing "is a professional magazine focused on the vacation and tourism industry, providing a platform for tourism marketing professionals, travel enterprise decision-makers, destination managers, and readers interested in the tourism industry to gain a deeper understanding of industry trends, marketing strategies, and consumer behavior. This magazine is highly praised by the industry for its in-depth analysis, case studies, and industry trend predictions.

The background of the magazine is based on the fact that the tourism industry is an important component of the global economy. With the improvement of people's living standards and the increase of leisure time, vacation tourism has become an indispensable part of many people's lives. This has prompted tourism companies to constantly seek innovative marketing methods to attract and retain customers, while also providing new challenges and opportunities for the promotion and management of tourism destinations.