雜志介紹

Journal Of Brand Management雜志介紹

《Journal Of Brand Management》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱品牌管理雜志，本刊主要出版、報道管理學(xué)-BUSINESS領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為4，最新CiteScore 指數(shù)為8.8。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Al service impacts on brand image and customer equity: empirical evidence from China

  Author: Yuan, Chunlin; Wang, Shuman; Liu, Yue

• Brand stigmatization: how do new brand users influence original brand users?

  Author: Yang, Defeng; Lei, Xi; Hu, Liang; Sun, Yu; Yang, Xiaodan

• Effects of brand community social responsibility: roles of collective self-esteem and altruism

  Author: Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, Shixiong

• Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald's China

  Author: Tan, Xiongkai; Zhang, Sha; Zhao, Hong

英文介紹

Journal Of Brand Management雜志英文介紹

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work?for consideration as per the?normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent AttorneysTopics covered include, but are not limited to:Online or Digital Branding