雜志介紹

Journal Of Islamic Marketing雜志介紹

《Journal Of Islamic Marketing》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱伊斯蘭營銷雜志，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為3.1，最新CiteScore 指數(shù)為8.4。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Innovations in entrepreneurial marketing dimensions: evidence of Halal food SMES in Ghana

  Author: Deku, Wisdom Apedo; Wang, Jiuhe; Das, Narain

• Understanding farmers' decision-making to use Islamic finance through the lens of theory of planned behavior

  Author: Abid, Ali; Jie, Shang

• Buying US products and services: religiosity, animosity, and ethnocentrism of young consumers

  Author: Sadiq; Ahmad, Muhammad Salman

• Factors influencing green purchase behavior among millennials: the moderating role of religious values

  Author: Qureshi, Muhammad Asif; Khaskheli, Asadullah; Qureshi, Jawaid Ahmed; Raza, Syed Ali; Khan, Komal Akram

英文介紹

Journal Of Islamic Marketing雜志英文介紹

Journal of Islamic Marketing is an academic journal dedicated to the field of Islamic marketing, aiming to promote the development of Islamic marketing theory and practice, and provide a platform for global scholars, practitioners, and policy makers to exchange and share research results. The magazine covers various aspects of Islamic marketing, including consumer behavior, brand management, market segmentation, advertising strategies, ethics, and more. Through in-depth research in these areas, the journal provides readers with a comprehensive understanding of Islamic marketing. Through this magazine, readers can learn about the latest research results, development trends, and practical experiences in Islamic marketing, providing useful references and inspirations for their research and practice.