雜志介紹

Social Marketing Quarterly雜志介紹

《Social Marketing Quarterly》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱社會營銷季刊，本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進展，探討行業(yè)發(fā)展的思路和方法，以促進學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認可。該刊最新影響因子為2.3，最新CiteScore 指數(shù)為4.3。

英文介紹

Social Marketing Quarterly雜志英文介紹

Social Marketing Quarterly is an academic journal dedicated to the field of social marketing, providing a platform for scholars, marketing experts, social activists, and policy makers to exchange and share information on social marketing theory, practice, case studies, and strategic innovation. Social marketing is a practice of applying business marketing principles and techniques to promote social change, healthy behavior, and public interest. Journal content typically includes original research papers, review articles, case studies, and reviews, covering a wide range of topics such as health promotion, environmental protection, public policy, non-profit organization marketing, market research on social issues, and evaluation and optimization of social marketing strategies.

The editorial team of the magazine is composed of experts in the field of social marketing, who are responsible for the editorial work of the journal, including article collection, peer review, and final publication. The journal adopts a strict peer review process to ensure that the published articles have high quality and academic value. As social marketing is an interdisciplinary field involving multiple disciplines such as marketing, sociology, psychology, public health, and behavioral science, the magazine provides readers with an opportunity to understand the complexity of social marketing from multiple perspectives. By reading and publishing articles in this journal, readers can learn about the latest research trends, theoretical developments, and practical cases in the field of social marketing.