該雜志國(guó)際簡(jiǎn)稱:J RES MARK ENTREP,是由出版商Emerald出版的一本致力于發(fā)布--研究新成果的的專業(yè)學(xué)術(shù)期刊。主要發(fā)表刊登有創(chuàng)見的學(xué)術(shù)論文文章、行業(yè)最新科研成果,扼要報(bào)道階段性研究成果和重要研究工作的最新進(jìn)展,選載對(duì)學(xué)科發(fā)展起指導(dǎo)作用的綜述與專論,促進(jìn)學(xué)術(shù)發(fā)展,為廣大讀者服務(wù)。該刊是一本國(guó)際優(yōu)秀雜志,在國(guó)際上有很高的學(xué)術(shù)影響力。
Journal Of Research In Marketing And Entrepreneurship雜志介紹
《Journal Of Research In Marketing And Entrepreneurship》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊,中文名稱市場(chǎng)營(yíng)銷與創(chuàng)業(yè)研究雜志,本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果,介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展,探討行業(yè)發(fā)展的思路和方法,以促進(jìn)學(xué)術(shù)信息交流,提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE收錄,為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用,也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為2,最新CiteScore 指數(shù)為3。
英文介紹
Journal Of Research In Marketing And Entrepreneurship雜志英文介紹
The Journal Of Research In Marketing And Entrepreneurship publishes research that advances our knowledge of the development of marketing for entrepreneurship and small business. Although research on the relationship between marketing and entrepreneurship is relatively young, the topic has so far proven to be exciting and thought-provoking, and critical thinking has developed rapidly.
Journal content may include, but is not limited to: The size and structure of entrepreneurial enterprises, marketing methods for smes and micro-enterprises, intrapreneurship, the role of entrepreneurship in marketing, the role of marketing in entrepreneurship, how successful entrepreneurs market their products and services, the competencies required for successful entrepreneurs, the role of entrepreneurship in organizational development, the organizational life cycle, the impact of external help, support and personal contact networks Opportunities identification, the relationship between smes and large enterprises, strategic and management issues related to marketing, cultural and social perspectives of entrepreneurs, cross-cultural studies and work in developing countries, appropriate research methods.
JCR分區(qū)(2023-2024年最新版)
Journal Of Research In Marketing And Entrepreneurship雜志 JCR分區(qū)信息