雜志介紹

Journal Of Services Marketing雜志介紹

《Journal Of Services Marketing》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱服務(wù)營(yíng)銷雜志，本刊主要出版、報(bào)道管理學(xué)-BUSINESS領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為3.8，最新CiteScore 指數(shù)為7.8。

本刊近期中國(guó)學(xué)者發(fā)表的論文主要有：

• The effect of perceived threat on online service reviews

  Author: Kim, Jong Min; Lee, Eunkyung

• Understanding consumers' live-streaming shopping from a benefit-risk perspective

  Author: Chen, Chunfeng; Zhang, Depeng

• Resistance of facial recognition payment service: a mixed method approach

  Author: Lee, Crystal T.; Pan, Ling-Yen

• Does language shape the mind? Linguistic fluency and perception of service quality

  Author: Kim, Jong Min; Park, Sungjun (Steven)

英文介紹

Journal Of Services Marketing雜志英文介紹

This journal addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.JSM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.As an authoritative and professional academic journal in service marketing, it provides a high-quality academic exchange platform for researchers and practitioners in the global service marketing field. By reading this journal, readers can learn about the latest research achievements and development trends in the field of service marketing, providing useful insights and references for research and practice.