雜志介紹

Journal Of Advertising雜志介紹

《Journal Of Advertising》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱廣告雜志，本刊主要出版、報(bào)道管理學(xué)-COMMUNICATION領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為5.4，最新CiteScore 指數(shù)為11.2。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Awe in Advertising: The Mediating Role of an Abstract Mindset

  Author: Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong

• Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages

  Author: Ma, Jingjing; Mo, Zichuan; Zhao, Yuanjie

• The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising

  Author: Huang, Qing; Shao, Bingjia; Li, Xiaoling; He, Tao; Liu, Juanyi (Sunny); Li, Xinjian

• What's in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

  Author: Septianto, Felix; Paramita, Widya; Ye, Sheng

英文介紹

Journal Of Advertising雜志英文介紹

The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.As a globally influential academic journal in advertising, it provides a pathway for researchers and practitioners to gain a deeper understanding of the latest developments and research achievements in the field of advertising.