雜志介紹

Journal Of Advertising Research雜志介紹

《Journal Of Advertising Research》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱廣告研究雜志，本刊主要出版、報道管理學(xué)-BUSINESS領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為2.1，最新CiteScore 指數(shù)為4.2。

英文介紹

Journal Of Advertising Research雜志英文介紹

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.The magazine also regularly publishes research reports and data, such as advertising expenditure forecasts, consumer behavior surveys, etc., providing valuable reference information for industry professionals. As a highly specialized, informative, and practical magazine, it is a rare read for professionals engaged in advertising and market research.