雜志介紹

Sport Marketing Quarterly雜志介紹

《Sport Marketing Quarterly》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱體育營(yíng)銷季刊，本刊主要出版、報(bào)道管理學(xué)-BUSINESS領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為2，最新CiteScore 指數(shù)為1.3。

英文介紹

Sport Marketing Quarterly雜志英文介紹

As a professional academic journal in the field of sports marketing, Sport Marketing Quarterly provides an important communication platform for researchers, scholars, and practitioners. It encourages authors to create new works and promotes the development of sports marketing theory and practice.

By publishing high-quality research papers, the journal not only promotes knowledge innovation in academia, but also provides valuable insights and strategies for professionals in the sports marketing industry. In addition, the magazine actively participates in and organizes relevant academic activities, strengthens its connections and cooperation with the sports marketing industry, and further consolidates its leading position in this field.